I participated in an Instagram Masterclass today to better understand how to use the platform for marketing. KellyAnne Zielinski, Founder of Self Leadership Global shared her perspective of social media marketing that absolutely shifted my mindset on digital marketing. Here's what she said..."Our social media platforms are our little corner of the internet where we get to make a difference."
This SO resonated with me. My sales philosophy is, and has always been, contribution first and I'd much prefer to connect with people in person. But digital platforms allow me to connect with more people in more places! Rather than focusing on the "sales" aspect of social media, I choose to use these digital platforms to share information, connect people and build relationships with others that share my passion for social impact and the greater good. I have found that a contribution first model results in the connections that lead to contracted work.
This social media...
Did you know that 65% of new donors never make a second gift? And after five appeals we are down to only 10% retention. This has a tremendous effect on our ability to generate a consistent flow of revenue for our nonprofit organizations.
Why are we losing so many donors who were inspired enough to give a first-time gift? The answer is simple. We aren't giving them what they need! Donors desire three things after giving an initial gift and before giving a second. When we provide these three things, we move them from one time donors to engaged, committed investors in our organizations.
Research indicates that the following three actions highly influence a donors inclination to give a second gift:
When these three activities take place PRIOR...
Although fundraising and development go hand-in-hand, they are not one and the same. Each supports the other in building sustainable revenue for nonprofit and social impact organizations.
How are they different? When talking about funding nonprofits, we primarily use the word fundraising. But most of work falls in the development category. Here is an easy way to discern the difference:
fundraising = transactional
development = relational
Fundraising describes an activity that is transactional in nature. The focus is on immediate solicitation - The ‘ask’ or as I like to say, The Invitation.
Development on the other hand, is the building and nurturing of life-long relationships between the donor and the organization that results in revenue through donations AND advocacy in the community on your organization’s behalf. These relationships are cultivated and nurtured based on education, curiosity and attentive stewardship AND include solicitation - but on...
Tis the season of giving…and spending! You, my friend, can create change through your gift giving. You have tremendous power in your pocketbook. By choosing products and services from social enterprises or businesses that support nonprofits you are choosing to help change the world - one gift at a time! By aligning with social impact businesses, you encourage other businesses to consider their social responsibility. You truly can drive change by who you choose to purchase from.
Did you know...
This is a band-wagon you want to jump on!
I’ve put together a few examples of organizations that I support and who are supporting our vibrant nonprofit industry. Consider EXPANDING your gift giving this year and...