Although fundraising and development go hand-in-hand, they are not one and the same. Each supports the other in building sustainable revenue for nonprofit and social impact organizations.
How are they different? When talking about funding nonprofits, we primarily use the word fundraising. But most of work falls in the development category. Here is an easy way to discern the difference:
fundraising = transactional
development = relational
Fundraising describes an activity that is transactional in nature. The focus is on immediate solicitation - The ‘ask’ or as I like to say, The Invitation.
Development on the other hand, is the building and nurturing of life-long relationships between the donor and the organization that results in revenue through donations AND advocacy in the community on your organization’s behalf. These relationships are cultivated and nurtured based on education, curiosity and attentive stewardship AND include solicitation - but on...
Tis the season of giving…and spending! You, my friend, can create change through your gift giving. You have tremendous power in your pocketbook. By choosing products and services from social enterprises or businesses that support nonprofits you are choosing to help change the world - one gift at a time! By aligning with social impact businesses, you encourage other businesses to consider their social responsibility. You truly can drive change by who you choose to purchase from.
Did you know...
This is a band-wagon you want to jump on!
I’ve put together a few examples of organizations that I support and who are supporting our vibrant nonprofit industry. Consider EXPANDING your gift giving this year and...