Corporate Connections: The Power of a Warm Introduction     

You’ve done your homework and have identified some potential corporate partners that align with your organizational values, share a passion for your mission and have a product or service that is marketable to your stakeholders. Now what? How do you connect with these potential partners in a genuine way?

A warm introduction to a contact in the company can be much more effective than a cold call.  The goal is to develop long-term, win/win affiliations. How do you begin? By getting curious and engaging in honest, organic conversations about creating mutually beneficial partnerships. Both organizations must know, like and trust the other to create long-lasting investment.  

LinkedIn can be a powerful tool for opening doors to building relationships with corporate partners. A quick search of the company and its employees allows you to see connections you might have. Encourage your board members to search their networks as well. This is a wonderful way to engage them in...

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