A new decade is upon us! I don't know about you, but I am excited for a new year full of new opportunities! Fundraising trends come and go, but one thing always remains the same. Our objective is to build more meaningful relationships with our donors. Here are a few tips to kick-off your strategy for fundraising in 2020:
Technology can help us connect with new and existing donors around the world! We have the ability to easily communicate with new audiences, sharing impact statements, testimonials, and case studies. This broad sharing of information is essential to successful fundraising!
I led a strategy session this weekend with a board of directors eager to help spread the word about the wonderful work of the organization they were serving. They were excited about talking about the impact that they were helping to create in the world. The question was, "How do we move past our inner circle of friends and family and connect with more people that have a passion for the mission?"
When we get stuck on who to reach out to next, this simple exercise can help us get out of our own way!
Often when we begin to explore who might be new connections for our organization, we start to insert assumptions. "I will be bothering them." or "They don't have the capacity to give." and my favorite..."I don't...
I participated in an Instagram Masterclass today to better understand how to use the platform for marketing. KellyAnne Zielinski, Founder of Self Leadership Global shared her perspective of social media marketing that absolutely shifted my mindset on digital marketing. Here's what she said..."Our social media platforms are our little corner of the internet where we get to make a difference."
This SO resonated with me. My sales philosophy is, and has always been, contribution first and I'd much prefer to connect with people in person. But digital platforms allow me to connect with more people in more places! Rather than focusing on the "sales" aspect of social media, I choose to use these digital platforms to share information, connect people and build relationships with others that share my passion for social impact and the greater good. I have found that a contribution first model results in the connections that lead to contracted work.
This social media...
Did you know that 65% of new donors never make a second gift? And after five appeals we are down to only 10% retention. This has a tremendous effect on our ability to generate a consistent flow of revenue for our nonprofit organizations.
Why are we losing so many donors who were inspired enough to give a first-time gift? The answer is simple. We aren't giving them what they need! Donors desire three things after giving an initial gift and before giving a second. When we provide these three things, we move them from one time donors to engaged, committed investors in our organizations.
Research indicates that the following three actions highly influence a donors inclination to give a second gift:
When these three activities take place PRIOR...