Contribution and Social Media

I participated in an Instagram Masterclass today to better understand how to use the platform for marketing. KellyAnne Zielinski, Founder of Self Leadership Global shared her perspective of social media marketing that absolutely shifted my mindset on digital marketing. Here's what she said..."Our social media platforms are our little corner of the internet where we get to make a difference."

This SO resonated with me. My sales philosophy is, and has always been, contribution first and I'd much prefer to connect with people in person.  But digital platforms allow me to connect with more people in more places! Rather than focusing on the "sales" aspect of social media, I choose to use these digital platforms to share information, connect people and build relationships with others that share my passion for social impact and the greater good. I have found that a contribution first model results in the connections that lead to contracted work. 

This social media...

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The Magic of Donor Retention

Did you know that 65% of new donors never make a second gift? And after five appeals we are down to only 10% retention. This has a tremendous effect on our ability to generate a consistent flow of revenue for our nonprofit organizations. 

Why are we losing so many donors who were inspired enough to give a first-time gift? The answer is simple. We aren't giving them what they need! Donors desire three things after giving an initial gift and before giving a second. When we provide these three things, we move them from one time donors to engaged, committed investors in our organizations.

Research indicates that the following three actions highly influence a donors inclination to give a second gift:

  • A prompt and genuine thank you for each gift - regardless of the value.
  • Assigning the donation to a specific project or program.
  • Informing the donors about how their gift created impact - specific to the assigned project or program.

When these three activities take place PRIOR...

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