Contribution and Social Media

I participated in an Instagram Masterclass today to better understand how to use the platform for marketing. KellyAnne Zielinski, Founder of Self Leadership Global shared her perspective of social media marketing that absolutely shifted my mindset on digital marketing. Here's what she said..."Our social media platforms are our little corner of the internet where we get to make a difference."

This SO resonated with me. My sales philosophy is, and has always been, contribution first and I'd much prefer to connect with people in person.  But digital platforms allow me to connect with more people in more places! Rather than focusing on the "sales" aspect of social media, I choose to use these digital platforms to share information, connect people and build relationships with others that share my passion for social impact and the greater good. I have found that a contribution first model results in the connections that lead to contracted work. 

This social media...

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Soulful Development Strategy: Fundraising vs. Development

Although fundraising and development go hand-in-hand, they are not one and the same. Each supports the other in building sustainable revenue for nonprofit and social impact organizations. 

How are they different? When talking about funding nonprofits, we primarily use the word fundraising. But most of work falls in the development category.  Here is an easy way to discern the difference:

fundraising = transactional

development = relational

Fundraising describes an activity that is transactional in nature. The focus is on immediate solicitation - The ‘ask’ or as I like to say, The Invitation.

Development on the other hand, is the building and nurturing of life-long relationships between the donor and the organization that results in revenue through donations AND advocacy in the community on your organization’s behalf. These relationships are cultivated and nurtured based on education, curiosity and attentive stewardship AND include solicitation - but on...

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Self-Care for Stress-Free Fundraising

When you chose to become a leader in the nonprofit sector, you chose to take a stand. You made the decision to courageously fight for a cause that you are passionate about and work for the greater good. This time of year, you are working tirelessly to bring in as much revenue as possible in order to create as much social impact as possible. 
 
Phillinnova's Soulful Development Strategy not only refers to a strategic plan for raising more funds, but also to your personal development as the leader of your organization. 
 
As we mentioned in our last article Giving for the Greater Good, 31% of annual donations are made in December. This translates into a VERY busy month for you and your staff. Factoring in self-care positively impacts your organization's bottom line. 
 
How are you keeping your cup full so that you can truly serve others? Are you practicing the self-care that is critical to creating an environment of success for your team? 
 
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