Did you know that developing a dedicated & strategic campaign to engage donors can lead to an increase of 70% in year-end giving? Now is the time to get laser-focused on connecting with your stakeholders. It's not too late! Nearly 1/3 of annual giving occurs in December. Here are three tips to help you maximize your year-end giving campaign:
Get Creative. In addition to the tried and true techniques you've always use, try adding in some new channels or modes of communication. Personal fundraising pages, videos, and text to donate tools can help connect to more of your donors in a way they haven't experienced before. Giving is fun! The ask should be too!
Be Consistent. Your donors are busy. They will receive a lot of requests over the next few months. Implementing a consistent campaign of impact statements, testimonials and case studies will help them connect emotionally to the impact they are creating through their investment.
Collaborate. Engage your stakeholders in your end-of-year strategy. Your volunteers, board members, and even donors can become your biggest fundraising champions! Empower your stakeholders to be social ambassadors helping you to share key messages and impact statements. Collaboration results in maximized results!
Need more inspiration? Download the Year-End-Checklist HERE!