Technology can help us connect with new and existing donors around the world! We have the ability to easily communicate with new audiences, sharing impact statements, testimonials, and case studies. This broad sharing of information is essential to successful fundraising!
I led a strategy session this weekend with a board of directors eager to help spread the word about the wonderful work of the organization they were serving. They were excited about talking about the impact that they were helping to create in the world. The question was, "How do we move past our inner circle of friends and family and connect with more people that have a passion for the mission?"
When we get stuck on who to reach out to next, this simple exercise can help us get out of our own way!
Often when we begin to explore who might be new connections for our organization, we start to insert assumptions. "I will be bothering them." or "They don't have the capacity to give." and my favorite..."I don't...